The way British homeowners work with interior designers has shifted significantly in recent years. Where professional design once meant a series of in-home visits, lengthy lead times, and fees that placed it firmly in luxury territory, the online model has changed the calculation entirely. Today, a homeowner anywhere in the UK can work with a studio of genuine calibre, receive photo real 3D concepts of their home, and procure beautifully specified furniture, all without a designer ever needing to set foot through the front door.

The most asked question in interior design right now, answered.